Another 48 percent who were surveyed did not know where chocolate milk came from and at least 29 percent used their children as an excuse to buy chocolate milk.
Chocolate Milk! Ahh, that wonderful brown drink that completes a child's breakfast in the morning or an adult's reading time in a couch on cold wintry afternoons. People in the U.S. are crazy about the drink and one can say that it has become a staple in every kitchen and household in the country. Despite the popularity of the drink, not many people actually know where it comes from. In fact, according to a survey carried out by the Innovation Centre of U.S. Dairy recently, as much as 7 percent of U.S. citizens believe that chocolate milk comes from "brown cows", reports Today.com. That is quite a number considering that the country has a population of over 300 million. This means that 16.4 million Americans believe brown cows give chocolate milk because... chocolate milk is brown in color? Don't know if this is microaggressively in-built racist or just plain stupid. Whichever is the case, it's a laugh riot. Unless, of course, you think this is no laughing matter to be milked into a joke.
The study was carried out among a group of 1000 participants all of whom were adults. It's not as if children came to this bizarre conclusion. They could be forgiven if they did. The fact that fully grown adults have such a thought process is quite alarming. What's more, 48 percent of the sampled participants did not know at all where chocolate milk came from. We don't know who of the two groups are worse! Yet another 29 percent of people who were surveyed used their children as an excuse to buy the drink for themselves, the study further said.
The results of the survey were put up on the 'facts and myths section' of the Innovation Center for U.S. Dairy's website. The information on its website reads: Chocolate milk — or any flavored milk for that matter — is white cow’s milk with added flavoring and sweeteners. To be fair, some milk questions and myths may make us smile. But we realize we need accurate information to make the best choices for ourselves and our families about what we eat. It’s time to set the record straight about some common misconceptions about chocolate milk.
The fact that a survey like this was out and bust this connection between chocolate milk and brown cows was something that didn't go unnoticed. Some people resorted to humor and poked fun at the intelligence of Americans. Corrine Graves wrote on Twitter: Oh God seriously?? I know MY American friends are NOT this dumb!!! Millions Of Americans Think Chocolate Milk Comes From Brown Cows. Another Twitter user, Jimzauto wrote: Tell ‘em you’re sending ‘em to a farm for the summer. They can learn how to milk the black and brown cows and have their own fresh chocolate milk!
Another Twitter handle by the name Art, wrote: Brown cows eat brown grass and that's why there's chocolate milk. Praise the lord. Others put the survey in perspective by bringing in population numbers. Twitter user, Jimmy Hoppa wrote: There are 400 species of parrot, and only one that can't fly - the Kakapo Parrot. Seven-percent of all Americans believe that chocolate milk comes from brown cows. That works out to 16.4 million...
Some got nostalgic and went back to their childhood with the survey. Surprisingly, many wrote about hearing of the connection between chocolate milk and brown cows from their mothers as children. Probably this was how this myth started. One may never know. EJ wrote on Twitter: Believed EVERYTHING my mother said. Sitting in the school cafeteria in the 6th grade, While drinking some milk with a few friends I nonchalantly brought up that there should be more brown cows in the world... Chocolate milk is delicious! #WeirdThingsIHaveDone.
And about 7% believe chocolate milk comes from brown cows.... pic.twitter.com/10C1TxckhJ— MMDView (@MMDView) March 20, 2019
Twitter user, Eric Enzbrenner's said he needed some questions answered from his mother after the survey was announced. He wrote: Just found out brown cows don't produce chocolate milk... my mom has some explaining to do. Bontia Bon Bon wrote on her Twitter handle: All these years I always thought everything was my fault and I believed everything my mother said that I was just crazy and wanting attention but now I know.
The Independent quoted Cecily Upton, co-founder of the nonprofit FoodCorps who said, “At the end of the day, it’s an exposure issue. Right now, we’re conditioned to think that if you need food, you go to the store. Nothing in our educational framework teaches kids where food comes from before that point. We still get kids who are surprised that a French fry comes from a potato, or that a pickle is a cucumber. Knowledge is power. Without it, we can’t make informed decisions.”